• Brittany

Top 3 Instagram Marketing Trends for 2019

As marketers we are constantly wondering what the next social media trend will be. From Instagram story stickers and gifs, to 'micro influencers', these trends will help you navigate the world of Instagram so you can learn how to improve your skills for the rest of 2019.

1. Instagram Engagement Moves from Likes to Stickers

Almost all businesses on Instagram want one thing, to increase engagement. But with the algorithm constantly changing it's hard to keep track of the type of content that gets the most engagement. One thing that has become a trend is that the algorithm seems to be prioritizing personal content like stories, which means feed posts aren't getting seen as much as they used to.

When your posts are seen less that means engagement declines, so its time to stop only classifying engagement as likes and start engaging with your followers through stories instead of your regular feed posts.

2. Transparency Among Influencers

If you are unsure of what an 'Influencer' is, it's an individual who has the power to affect purchase decisions of others because of their audience and followers.

The newest 'Influencer' marketing trend is transparency. It's no secret that celebrities are getting more real about their health and insecurities, gone are the days of perfectly posed and overly edited photos. The most recent example of this was Demi Lovato coming clean to her followers about her past bikini pictures all being edited. Becoming more real about her photos has won her praise from millions of people, which has led to a rise in influencers documenting more of their genuine experiences and forming more authentic relationships with their followers.

Influencer marketing has exploded thanks to instagram and according to global ad spend on Influencers is expected to reach $5-10 billion by 2020.

3. The Rise of Video

It's no secret that videos engage users. According to a study, Videos get 1,200% more shares or views than text and images combined ... On top of that, your brain can process these visuals 60,000 times faster than text. So why wouldn't Instagram use this to their benefit?

Instagram's new Vertical video trend has been gaining traction within the last two years among active users. When using a cell phone to take a video, it's shot in a vertical format, and as the use of cell phones for video taking has increased there is a shift in the way this footage can be posted. Which was once a 30 second cut off time, has now been increased to 60 seconds for a feed post or an hour for their newest feature, IGTV. IGTV allows users to post vertical format, long-form videos to a special section on their page. The example below comes from Cosmopolitan magazine featuring a hairstyling tutorial.

What do you think will be a big trend this year? Let us know in the comments!

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