Social Media 101

Facebook is the largest growing social media site in the world with 2.41 billion monthly users. This platform is best used for building a community outside of your immediate area and giving users the ability to directly communicate to a target audience. Facebook is a great place for customers to review your services and receive company updates in real-time with the ability to like and share your content.

LinkedIn is a social media site for professional networking. It's a great place to build your connections with other business's, customers and industry professionals. LinkedIn hosts thousands of online groups enabling professionals to network within their respective niches. LinkedIn is the perfect place to post the newspaper write up about your business or a testimonial from one of your customers.

Twitter is a micro-blogging site, allowing you to send quick, instant updates to your followers. This site is useful for networking with other companies and customers but be aware that captions cut off at 140 characters! A great way to update your followers about specials, company updates, new employees and more. Followers can like and retweet your content to their followers as well.

You may be suprised to hear this but Pinterest is one of the largest website traffic drivers in the world. Pinterest is a photo sharing site that allows you to create theme-based collections of images called "boards." This platform provides an opportunity for business's to demonstrate expertise and credibility in any given area. Post a how-to article or create a board  showcasing your products and their benefit.

Instagram is best known as the visual platform and continues to grow with 400 million monthly users. Share pictures, videos and graphics to build your brand but don't forget those hashtags! Instagram hashtags enable posts to reach an audience outside of those already following you. This platform is great for business's that use imagery and visuals to market their products including restaurants, hair salons and artists.

Using YouTube for your business can be a cost-effective way to increase growth. This platform is video based and contains endless content. With over 4 billion videos viewed daily, it's important to get in front of those customers that you wouldn't normally reach. Putting together a successful YouTube campaign can bring a ton of new traffic to your website and your business.

If there is a different social media site that you would like insight on send us a message! We are happy to answer any questions you may have to find the best fit for your business.

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Ossining, NY 10562

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